§ 01Origin
We started in 2019 with one belief: that the next generation of companies would be defined by the seam between capital and code — and that nobody was advising on both sides of it at once.
Seven years and four divisions later, that's still the bet. We split our time between operators (Academy, Tech) and capital (Finance) — with Marketing translating between them. Every engagement uses all four lenses.
§ 02Timeline
Compounding since 2019.
2019
01/5
Qualiax is founded as a two-person advisory in Madrid.
2020
02/5
First Academy cohort. 28 students. 1 instructor.
2022
03/5
Finance practice spins up. First family-office mandate signed.
2024
04/5
Tech Advisory becomes the largest division by headcount.
2026
05/5
Four divisions. Two offices. One operating system.
§ 03Bench
The four people
who hold the keys.
Plus 22 operators across our extended bench — engineers, analysts, designers, growth leads.
MATX-01
Founder · Tech
M. Aranda
Ex-platform engineer. 12y building infra for fintechs and AI labs.
IRFI-02
Founder · Finance
I. Reverte
Former HF analyst. Writes the firm’s capital theses.
DSAC-03
Lead · Academy
D. Solé
Built and sold one cohort program. Teaches the AI track personally.
LMMK-04
Lead · Marketing
L. Marín
Distribution engineer. Believes positioning is a math problem.
01 · Value
Skin in the game
Every mandate carries equity, revenue share, or a written outcome bet.
02 · Value
Long horizons
We measure in quarters and years, never sprints. Average tenure is 4.2 years.
03 · Value
Few clients
We cap engagements per division. Saying no is the most important thing we do.