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Qualiax · Amazon 360 Agency

Brand guidelines, visual identity and design

Visual identity, brand guidelines, packaging and graphic design: so everything your brand puts out is recognisable.

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01

Who it is for

  • Brands being born that need an identity.
  • Companies whose image has aged, or that everyone applies their own way.
  • Anyone who needs packaging, catalogues or campaign pieces with brand criteria.

02

What it includes

It combines these modules from the catalogue:

Module 17

Brand identity and guidelines

The brand defined and written down, so everything that follows is consistent.

Module 18

Graphic design

One-off or recurring pieces, always on brand.

See the modules →

03

How it is charged

Project or block of hours

Identity and brand guidelines are closed as a project. Recurring graphic design can go piece by piece or with a monthly block of hours.

04

How we work

  1. 1

    Diagnosis

    What your brand is, who it speaks to and who it competes with.

  2. 2

    Proposals

    Creative routes, a choice made with you and development of the chosen one.

  3. 3

    Guidelines and files

    The brand guidelines and every source file, ready to use.

The full process, from the first call to the first report →
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05

What we need from you

  • Whatever you already have: logo, colours and previous pieces.
  • Your competitors and the brands you like.
  • Who decides and reviews on your side.

06

Frequently asked questions

What do brand guidelines include?

The logo and its versions, the palette, typefaces, iconography, photographic style, tone of voice and examples of correct and incorrect use. We also hand over the source files, so any supplier applies it the same way.

Do you also do the packaging?

Yes, the design. In regulated categories, such as supplements, the labelling is checked against the rules that apply, and we coordinate the printing with your supplier.

Are the files mine?

Yes. When the project closes we hand over the source files and the usage rights to what was designed.

07

What usually comes next

A website with the new brand.Social media with the brand applied.

Related

From the product to the bottom line.

Tell us about your account and what you want to solve. We will come back to you with a proposal and a fixed scope.

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