Module 1
Business audit and strategy
The entry service, to find where money or growth is being lost.
DeliverableExecutive diagnosis + figures + prioritised backlog.
What it includes
- Audit of the account, catalogue, advertising, inventory and account health.
- Analysis of competitors, prices, positioning and differentiation.
- Review of images, copy, A+, Store, categories and attributes.
- P&L by product: cost, logistics, fees, VAT, advertising, returns and margin.
- A prioritised action plan at 30, 60 and 90 days.